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  • Writer's pictureהדר לנדאו

Week 5 - Ideation

Updated: Apr 4, 2022





This week we started our ideation process. We started with creating a "day in a life" timeline for our persona Roni.

The Timeline:


5:00 - Gets up to feed the baby, feels frustrated that she has to take care of the baby alone.

7:00 - Gets up in the morning, her husband is not there.

7:30 - Makes coffee and hears the news on the radio. Roni hears that there might be a security escalation, she very much stressed and has feelings of fear and uncertainty. She is already thinking about how to organize the kids and what to do with all the chores in case the security situation worsens.

7:35 - Organizes the children for school / kindergarten, feels the pressure of time and does all the actions quickly.

8:00 - Takes the children to school. Roni thinks of a situation where there is an alarm while the children are in the frames and she is very stressed and restless, feeling helpless.

9:00 - 15:00 - thinks about the children and can not concentrate on work.

She cares for her husband's parents and about her children, afraid of not being close to them and not knowing where they are if anything happens.

One of her friends from work tells her that she never has time to meet with her.

15: 00-18: 00 - picks up the children from scool and goes with them to classes. She feels she can not leave them alone not even for a moment. She thinks that if she leaves them, an alarm can go off or other dangerous situations may occur.

18:30 - Comes home, prepares food for the children and showers them. She feels like she didn't have time for anything today. Roni feels mentally exhausted - beyond all things

the routine stresses her, she is afraid that the security situation will escalate and she feels anxious.

20:00 - After laying the kids to sleep, she thinks she would like to go out and do something fun to distract her of all thoughts. But she has no one to go out with and no one to leave the children with, all of which makes her feel lonely and sad.

20:30 - Calls her husband's parents, checks that they're fine. The conversation with them makes her miss her parents and feel frustrated that she does not live close to them.

21:00 - Calls her husband, but he tells her he's busy and can't talk right now. Roni feels burdened. The childcare is her responsibility and if something happens everything is on her.

23:00 - Goes to bed troubled and afraid.

Afterwards we came up with a variety of ideas in three different categories: Practical, impractical & surprising. Practical: Friends to sit with while the children are in classes

Babysitter

Evening activities with friends who live close

Help with transportation to classes

A mother Roni trusts she can keep an eye on her kids during class when Roni is not there

An incentive to go out and meet more moms

A platform to meet friends

Shared meals

Shared counseling calls

Social gatherings

Someone who will always be available when she needs help

Someone to talk to in the evening

A shared sport activities

A weekly open-house to accommodate the neighborhood children

A beauty salon that will make her feel good

Women's circle

Every day someone else cooks for all the neighbors

A neighborhood bar that everyone goes out to

Connect with more moms in the area

Someone to call when a stressful thought arises

Someone to share with

A rewarding social network for sharing feelings

A common hobby in the community

A regular wine and cheese evening with her husband

Community yoga classes Unload to someone what she's going through

Support Group

Regular shared recreation

Psychologist

Meet and cook together

Community social events

Shared hobbies with friends from the city Impractical: Volunteer with Palestinians

Accompany her husband at the base for 2 nights

Divorce her husband and marry a millionaire

A Philippine who lives with her and does all the household chores

Every time she feels stressed she can talk with a psychologist

Sacrificing

Every time she enters the app someone from the community comes and takes care of her childcare for a few minutes.

An hour of meditation every day.

Walls around the house

A dragon cleaning the house

Erase Gaza

A team of personal assistants

Duplicate herself Super Nanny

Move to Thailand Surprising:

"Katan" evening

TikTok viral video creation sessions

To adopt a dog

Play JustDance

Learn Krav Maga

Go hear TedTalks

Arrange Protests

Book Reading Club

Regular breakfast with friends

Customers who will employ Roni as a freelancer

Career guidance workshops for young people from adults

Community "Food Fair"

Virtual reality glasses

Workshops sharing basic principles of the various community professions

Neighborhood distress button

The world of the Matrix to escape the harsh reality

Someone to take care of Roni's husband's parents

Neighborhood clown

A button for a mental conversation with someone from the community






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