This week we started our ideation process.
We started with creating a "day in a life" timeline for our persona Roni.
The Timeline:
5:00 - Gets up to feed the baby, feels frustrated that she has to take care of the baby alone.
7:00 - Gets up in the morning, her husband is not there.
7:30 - Makes coffee and hears the news on the radio. Roni hears that there might be a security escalation, she very much stressed and has feelings of fear and uncertainty. She is already thinking about how to organize the kids and what to do with all the chores in case the security situation worsens.
7:35 - Organizes the children for school / kindergarten, feels the pressure of time and does all the actions quickly.
8:00 - Takes the children to school. Roni thinks of a situation where there is an alarm while the children are in the frames and she is very stressed and restless, feeling helpless.
9:00 - 15:00 - thinks about the children and can not concentrate on work.
She cares for her husband's parents and about her children, afraid of not being close to them and not knowing where they are if anything happens.
One of her friends from work tells her that she never has time to meet with her.
15: 00-18: 00 - picks up the children from scool and goes with them to classes. She feels she can not leave them alone not even for a moment. She thinks that if she leaves them, an alarm can go off or other dangerous situations may occur.
18:30 - Comes home, prepares food for the children and showers them. She feels like she didn't have time for anything today. Roni feels mentally exhausted - beyond all things
the routine stresses her, she is afraid that the security situation will escalate and she feels anxious.
20:00 - After laying the kids to sleep, she thinks she would like to go out and do something fun to distract her of all thoughts. But she has no one to go out with and no one to leave the children with, all of which makes her feel lonely and sad.
20:30 - Calls her husband's parents, checks that they're fine. The conversation with them makes her miss her parents and feel frustrated that she does not live close to them.
21:00 - Calls her husband, but he tells her he's busy and can't talk right now. Roni feels burdened. The childcare is her responsibility and if something happens everything is on her.
23:00 - Goes to bed troubled and afraid.
Afterwards we came up with a variety of ideas in three different categories: Practical, impractical & surprising. Practical: Friends to sit with while the children are in classes
Babysitter
Evening activities with friends who live close
Help with transportation to classes
A mother Roni trusts she can keep an eye on her kids during class when Roni is not there
An incentive to go out and meet more moms
A platform to meet friends
Shared meals
Shared counseling calls
Social gatherings
Someone who will always be available when she needs help
Someone to talk to in the evening
A shared sport activities
A weekly open-house to accommodate the neighborhood children
A beauty salon that will make her feel good
Women's circle
Every day someone else cooks for all the neighbors
A neighborhood bar that everyone goes out to
Connect with more moms in the area
Someone to call when a stressful thought arises
Someone to share with
A rewarding social network for sharing feelings
A common hobby in the community
A regular wine and cheese evening with her husband
Community yoga classes Unload to someone what she's going through
Support Group
Regular shared recreation
Psychologist
Meet and cook together
Community social events
Shared hobbies with friends from the city Impractical: Volunteer with Palestinians
Accompany her husband at the base for 2 nights
Divorce her husband and marry a millionaire
A Philippine who lives with her and does all the household chores
Every time she feels stressed she can talk with a psychologist
Sacrificing
Every time she enters the app someone from the community comes and takes care of her childcare for a few minutes.
An hour of meditation every day.
Walls around the house
A dragon cleaning the house
Erase Gaza
A team of personal assistants
Duplicate herself Super Nanny
Move to Thailand Surprising:
"Katan" evening
TikTok viral video creation sessions
To adopt a dog
Play JustDance
Learn Krav Maga
Go hear TedTalks
Arrange Protests
Book Reading Club
Regular breakfast with friends
Customers who will employ Roni as a freelancer
Career guidance workshops for young people from adults
Community "Food Fair"
Virtual reality glasses
Workshops sharing basic principles of the various community professions
Neighborhood distress button
The world of the Matrix to escape the harsh reality
Someone to take care of Roni's husband's parents
Neighborhood clown
A button for a mental conversation with someone from the community
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